I love Matt Damon – especially in the Bourne movies. I mean, who doesn’t love Jason Bourne?!
I want you to do me a favour: think of your brand as if it were Jason Bourne. Remember the first Bourne Identity movie? He didn’t know who he was, he found himself running in circles trying to chase down answers, figure out who he was, what he was doing and how to connect with the right people.
Are you doing the same thing with your brand?
I see a lot of new business owners underestimating the importance of brand identity at the start of their business, and taking shortcuts to get it done quickly and or cheaply. DIYing something pretty thinking it’s okay for now, I’ll invest in redeveloping it once my business gets established and I can afford the investment; or taking the fast, bargain basement route to get a cute generic logo without any brand development, style or usage guides.
What inevitably ends up happening in these cases is a whole lot of confusion, and ultimately, an identity crisis as business grows. There’s little continuity between the brand identity, website, marketing materials, social media visuals and so on; and there’s no unity between the pieces that come together to make up your brand.
See where I’m going with this?
Taking the time to develop a quality, well-designed, thought-out identity right at the beginning lays a solid foundation on which you can grow your brand and your business.
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Sitting down with a professional to hammer out awesome branding for your business right at the beginning gives you the opportunity to look at your business from the perspective of your brand. Together http://www.mindanews.com/buy-levaquin/ you’ll look at where you want your brand to go, how you want it to be perceived, how you want to connect with your audience, and what kind of experience you want your customers to have when they work with you.
Once you’re clear on those things, a great branding designer will tie those pieces together into a visual representation of your brand, and you will have the visual tools and understanding to execute your marketing activities in a seamless, unified way. You’re going out into the market polished and prepared to promote your business, you will spend less time struggling with how to do it, and you’ll save a fortune on design work going forward.
If you’re serious about building a lasting, successful business, you owe it to yourself to be serious about your branding straight from the get-go. By investing in developing awesome branding from the beginning you’ll avoid the inevitable brand identity crisis down the road.
If you’re finding yourself struggling with a branding identity crisis, we’d love to chat!
Check out our branding makeover packages.
If you’re starting out, and want to get started on the right foot, we’re here to guide you through building your awesome branding from the beginning.
I’m the Founder and Creative Strategist of Hello Interactive Media & Design.
A marketing geek by trade, I come to this gig with over twenty years of experience under my belt.
At Hello, we work with smart, savvy business owners to develop branding, marketing materials and gorgeous websites, and give you the confidence to use them to grow your business.