One of the most frequent client requests I get is for mobile responsive websites. Most of them don’t even know that’s what they’re asking for when they come to to me, but they insist that they want their site to “work on mobile devices.” I hear angels singing hallelujah in the background because they understand that in their market (or any market) it is critical that the end user can easily access and use their website.
If you aren’t sure what I’m talking about, here’s what it means:
Responsive website design means that your website layout changes depending on the screen and device it’s being viewed on, making it easier to view and read.
Adaptive (Non-responsive) website design means that your site shrinks its width so that your site keeps the same layout on all screens and devices.
All too often people become so consumed with how a website looks on their computer monitor during the design phase, that they don’t stop to think about how potential clients are accessing their website. Today, websites are viewed more than 60% of the time on mobile devices (iPhones, iPads, mobile phones, devices etc). Most people no longer travel with their laptop; and unless they’re in an office environment, they rarely use a traditional computer monitor at all.
So if you’re paying to have a website created and it isn’t responsive, you’re not really going to get what you want out of it. It’s like buying a car with no windshield. It looks the same, but you can’t drive it where you wan to go. End of story.
Unless a user is already very familiar with your website, they don’t know where to go to find what they’re looking for. When they land on your site on their mobile device, clicking on a drop-down menu that takes them exactly where they want to go is golden! They don’t have to squint, pinch, zoom, and swipe to try and read the wonky script fonts that are *this* teeny, only to click on it and realize that it was too small to click on properly, so they mistakenly click the tab next to it. They get frustrated and leave your site. Conversion lost. End of story.
Often, a dead giveaway that a site is intentionally build to “look responsive” is over use of large text and graphics. You know what I’m talking about – the site is full of large squares and circles with 18 point text and 22 point headers. Yikes! This is generally done to make it hard for your finger to miss when you’re using a mobile device. It does you no favours, and frankly, it wreaks of DIY. What’s worse is that these sites often end up loading slowly and eat up data because there are too many graphic elements to load.
If you work can i buy generic cymbalta with photography or graphic design, and you’re worried that you need to showcase graphic elements on your site, don’t stress! A non-responsive site won’t showcase them any better. Actually, great graphics are showcased much better on a responsive design. Also, if your visitors aren’t staying on your site, they aren’t seeing your graphics anyway. I also see a lot of customers who are so focused on the homepage design that they forget the purpose of the site in the first place. Here’s the thing: your website design isn’t really about what you want – it’s about what your customers want.
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At the end of the day, if someone’s going to charge you a couple thousand dollars for a website, it had better damn well be responsive. I don’t care what they say. If they don’t want to build it for you, it’s because they don’t know how. End of story.
So what do you do if you’ve spent a bunch of money on a non-responsive site and you’re SO not ready to go through the design process again to get a responsive site? Don’t freak out! There are several really good plugins available that will convert your site to a mobile-friendly design for you. It’s not a permanent fix, but it’s a HUGE step in the right direction.
Now, do me a favour: take a look at the web stats from a month or two before you upgrade to a responsive format, then look at your stats a month or two after you do the update, and see if you can notice a big change in your bounce rates, length of time users are spending on your site, and even your conversions. I guarantee you will.
Then, next time around, when you’re ready to build your business’ website, be sure to put mobile responsiveness at the top of your list of must-haves.
Do you have a website that isn’t mobile responsive, and you’re ready to upgrade?
We can help with that! Take a look at our web work and find out how we can help.
I’m the Founder and Creative Strategist of Hello Interactive Media & Design.
A marketing geek by trade, I come to this gig with over twenty years of experience under my belt. I love working with amazing clients who are passionate about their business.
Specializing in web design and branding, we work together to make your business stand out and get noticed. Oh, and we have a lot of fun while we’re doing it.