An Awesome Brand isn’t about flashy logos and pretty colors.
An Awesome Brand is the difference between giving yourself a job,
and building a business you love, that loves you back.
Well, Hello there! I’m Lori. #AwesomeBrandBuilder, passionate marketer, occasional goofball, coffee junkie, mother to two of the most amazing children in the world, doggie mama the dumbest Jedi master in the galaxy, coach and mentor to awesome women entrepreneurs, and creator of Your Awesome Brand.
My approach matches my personality. I can be a bit intense. A bit silly. 100% passion driven. And razor sharp when it comes to focusing on helping you build your awesome brand.
But, like all Libras, I have zen side, too. I mean, NOBODY can be intense All. The. Freaking. Time.
I take my work very seriously.
Myself? Not so much.
It’s the balance that lets me live the life I’ve always dreamed of having, and lets me teach other entrepreneurs do the same.
When you’re laser focused on what you want to do in your business, you can build a soul-filled strategy around it. What the EFF do I mean by a soul-filled strategy? It’s building a foundation on the two things that drive a meaningful business: doing what you love, and doing it with focus.
When you take the fluff out of your business you can get down to the heart of it. You can identify that thing you do better than anyone else – that thing that makes you so happy to the core that it actually feeds your soul, and you NEED to share it with people.
Then you can get laser focused on how to take that passion and build it into a successful career that also feeds you financially.
It’s about passion, Yes. But it’s also about so much more.
Here’s the thing…
The universe can bring a million eager clients to your door. But if you don’t have the skills, the know-how and the strategy to deliver, then they’re going to turn back around and find another door.
Business is about more than magic formulas.
It’s about passion, a deep desire to be of service, and about connecting with the right people. But it’s also about being clear on what you want and knowing what you have to do in order to get it. And it’s way too important to leave to chance.
Like anything in life, if you want something to happen you have to make it happen, and nothing worth doing comes without work.
Your business is no exception.
The difference is when you’re working on something that feeds your soul, it feels less like work, and more like your life’s mission.
That’s where I come into the picture.
I work with awesome entrepreneurs like you to to help you build a business you love, that loves you back.
And it’s all about building Your Awesome Brand.
Brand isn’t about throwing on a statement necklace and putting up a flashy website. It’s about planning, focus and strategy. About knowing who you serve. How you serve them. And how to be the absolute best at it – for your clients and for yourself.
It’s about being unapologetic for who you are and not trying to copy everyone else out there doing the exact same damn thing. Because we aren’t all the same! (Imagine how boring that would be.)
After all, how can you stand out if you’re trying to be just like everyone else?
We’re probably not going to be a good fit if you take yourself too seriously.
Yes, I’m absolutely going to guide you through profit tables, building your sales funnels and creating an unshakable mindset; but I might also tell you stories about crazy lessons I’ve learned in business. It’s been known to happen because that’s who I am. I’m your business BFF, and I always want you to feel completely relaxed and comfortable knowing that I’ve got your back.
But we probably aren’t going to be a great match if you aren’t willing to buckle down and focus on getting the work done, either.
The only magic formula you’re probably going to hear me talk about is one I used to recover from complete and utter humiliation! BTW: the secret? Not so secret – be able to laugh at yourself.