I’m going to be frank for a minute – and I’m probably going to piss some people off – but it has to be said: there’s A LOT of craptastic branding out there, and it’s doing an injustice to the people who own it, and to the design industry as a whole. Recently, I’ve had a number of conversations with colleagues and clients alike, and the subject of poor branding for online business has come up over and over. I’ve spoken to online business owners and bricks and mortar business owners, and there has consistently been a night-and-day attitude towards branding. In my 20 years of marketing, advertising and design experience, I’ve never met one owner of a physical business say that they wanted to scrimp on branding. They understand that the sign outside their store, and the branding on their promo materials is what brings clients through the doors; yet I constantly run in to online business owners who insist on DIYing branding or buying premade branding that looks just like everyone else’s without giving it a second thought. It’s a trend that only seems to be growing, and with that growth it’s becoming harder and harder to spot a business that stands out as having that uniqueness that they say differentiates them in the market. And it’s something we’d like to change.
Our Awesome Branding Guide is a comprehensive run-down on what to avoid when DIYing branding, as well as five fast fixes to take your branding from ‘meh’ to awesome in no time flat! Consider it an at home makeover for your branding! At Hello, we believe that entrepreneurs are a special breed of people – passionate, dedicated, focused and intensely creative. By following your dream and taking a leap towards running your own business, you’ve already proven to the world that you’re awesome. We want your business to look just as awesome.
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If you’re finding yourself struggling with a branding identity crisis, we’d love to chat! Check out our branding makeover packages. If you’re starting out, and want to get started on the right foot, we’re here to guide you through building your awesome branding from the beginning.
I’m the Founder and Creative Strategist of Hello Interactive Media & Design. A marketing geek by trade, I come to this gig with over twenty years of experience under my belt.
At Hello, we work with smart, savvy business owners to develop branding, strategic marketing collateral and gorgeous websites, and give you the confidence to use them to grow your business.