The Cupcake Method: How Great Brands are like Cupcakes

The Cupcake Method: How Great Brands are like Cupcakes

by | Jul 29, 2019 | Marketing

I love Branding.  I mean, I really love branding. I also really love donuts. And cupcakes. Brands are a lot like donuts and cupcakes. Both are sweet, make people happy, can have a cult following, and can represent all kinds of things, depending on the person, place or...