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What is integrated marketing, and how can it help grow your brand’s reach?

What is integrated marketing, and how can it help grow your brand’s reach?

What is integrated marketing, and how can it help your nonprofit or small business grow its brand? This week I had the pleasure of joining Kellie Granville, Manager of the Labrador West Chamber of Commerce, as a guest on their weekly podcast, The Morning Brew.  It was a chance to sit on the other side of the mic with one of my amazing integrated marketing clients, and share my experiences working as their Marketing Strategist over the past year, and their website consultant for the past four years. We had a lot of fun recording this episode...

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7 Tips to taking great photos for your website and social media

7 Tips to taking great photos for your website and social media

Customers want to feel connected to the brands they buy from, and as business owners, one of the easiest ways to build that connection is through photography.  While it’s always nice to hire a pro photographer to come in and do a full photo shoot, it’s not always in the budget. For day-to-day photography, you don’t need to break the bank, or sacrifice quality when it comes to creating awesome images for your website and social media.  Here are my top 7 tips for getting great images for your brand at home. Learn to take advantage of natural...

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The Cupcake Method: How Great Brands are like Cupcakes

The Cupcake Method: How Great Brands are like Cupcakes

I love Branding.  I mean, I really love branding. I also really love donuts. And cupcakes. Brands are a lot like donuts and cupcakes. Both are sweet, make people happy, can have a cult following, and can represent all kinds of things, depending on the person, place or occasion they’re associated with. Donuts are great. They’ve been around forever, and they make pretty much everyone happy. But if you don’t get them while they’re fresh, they’re overall bland, forgettable, can be underwhelming and can leave you with a bad taste in your mouth....

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