I love Branding.  I mean, I really love branding. I also really love donuts. And cupcakes. Brands are a lot like donuts and cupcakes. Both are sweet, make people happy, can have a cult following, and can represent all kinds of things, depending on the person, place or occasion they’re associated with. Donuts are great. They’ve been around forever, and they make pretty much everyone happy. But if you don’t get them while they’re fresh, they’re overall bland, forgettable, can be underwhelming and can leave you with a bad taste in your mouth....

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